China International Tourism Commodities Fair
The 8th China International Tourism Commodities Fair Rounded Off Successfully, Providing New Tourism Experience
As the leading trade fair for the tourism commodities and consumptions in Asia, the 8th China International Tourism Commodities Fair (CITCF) came to a successful close in Yiwu International Expo Center on May 27, 2016. With the theme of “Smart Travel with Stylish Gadgets”, this year’s Fair has made steady growth in aspects of exhibitor participation and product quality. 2031 international shell schemes were set and 1,305 leading enterprises from 27 countries and regions such as the United States, Sweden, France, Thailand, Burundi, Argentina, Sri Lanka, the Czech Republic, the Philippines, Germany, South Africa, Sudan, Comoros, Cameroon, Senegal, Ethiopia, Uganda, Guinea-Bissau, Tanzania, Kenya, Mali, Madagascar, Japan, Singapore, China Hong Kong and China Taiwan gathered within a display area of 50,000 sqm. Five halls were especially rolled out for this year’s fair. Specifically, A1 Hall for environmentally-friendly tourist toilets; B1 Hall for provinces and cities to showcase their tourism resources; C1 Hall for thematic showcasing; D1 Hall for outdoor supplies and souvenir; E1 Hall for log cabin, caravan, camping equipment and experience. During the four-day fair, professional buyers from 78 countries and regions visited, the total visits exceeded 100,000 and closed deals totaled RMB 3.612 billion Yuan.
Concurrently, the Seminar on Chinese Toilet Revolution 2016 held jointly by China National Tourism Administration, the Bill & Melinda Gates Foundation and Hannover Milano Fairs Shanghai Ltd. have highlighted the Fair with strong lineup of high-profile guest speakers and professional discussing topics.
The CITCF 2016 is sponsored by China National Tourism Administration and People's Government of Zhejiang Province, and jointly organized by China Tourism Association, Zhejiang Tourism Bureau, Yiwu People’ s Government and Hannover Milano Fairs Shanghai Ltd.
Win-win Cooperation Creating Excellent Achievements
Following the principle of “market-oriented operation supplemented by administrative promotion”, the organizers had invited Hannover Milano Fairs to jointly organize the fair since last year, which created a new pattern for exhibition operation based on a market-oriented approach to promote a better development and further improve CITCF’s professional, international and brand building standards.
During this year’s fair, the organizers once again enhanced the whole pattern with the latest concept, most professional display and most excellent service. 2031 international shell schemes were set in the five halls, which was a slight increase compared with last year. Overseas exhibitors from 27 countries and regions as well as leading enterprises from 31 provinces, cities or districts and Xinjiang construction corps displayed in halls for environmentally-friendly tourist toilets, provinces and cities, thematic showcasing, outdoor supplies and souvenir, log cabin, caravan, camping equipment and experience. CITCF not only provided a new platform for tourism commodities display and consumption, but also highlighted the new tourism technology, industry format and tourism products.
Comprehensive Display with Improving Quality
This year’s fair was featured with rich display content, various display forms, improving exhibitor quality and sparkling highlights, providing a splendid tourism commodity carnival for exhibitors, buyers, visitors and media.
Swedish Ecoloo, Dunwell Enviro-Tech (Holdings) Ltd., Shanghai Huajie Ecological and Environmental Engineering Co.,Ltd, Jiangsu Huahong New Energy Co.,Ltd, Beijing Kejie Sunshine Environmental Protection Technology Co.,Ltd, Beijing Landwasher Science & Technology Development Co.,Ltd, Hangzhou Star-up Housing Industry Co.,Ltd, EnviroSystems Engineering and Technology Co.,Ltd, and other industry leaders as well as World Toilet Organization and Japan Toilet Labo. highlighted environment-friendly, high-tech tourism toilets products and technologies, and spared no effort to carry toilet revolution through”! In addition to traditional company presentations, the First National Toilet Technology Innovation Contest was also held in Pavilion for tourist toilet and conferred Excellent Case Award, Excellent Idea Award and Overseas Excellence Award. 21 award-winning enterprises made their debut and showed visitors air-impact, solar, foam-type and other toilet solutions with their demo displays.
In addition, German Pavilion, Argentine Consulate, South African Tourism Authority, Philippine Tourism Bureau, Burundi Tourism Bureau and other national consulates and tourism bureaus have also brought their tourism resources and products with local characteristics. Some well-known exhibitors include: Zhejiang Xibeihu Special Vehicle Co., Ltd, ZhejiangHoly Laser Technology Co.,Ltd, Bcom Technology (Shanghai) Co., Ltd, Shanghai Zhenqu International Tour Co., Ltd, Zhejiang Ganglong Timberwork Science and Technology Co., Ltd., ARMADILLO RV, , Zhongyi RV, Great Wall RV, Shunlv RV, Woniu RV, etc. 6,000-sqm camping area was also established for the first time, rolling out 3D lawn, gravel, fence and other scenes, which arranged for real version of the base camp and gave all visitors immersive and cool camping experience! During the fair, the organizers also invited Chinese RV traveler, Professor Wang Renhe to share his unique travel experience in RV Vacation Salon, winning the presence of most RV fans.
In-depth Discussion of Toilet Revolution
CITCF Toilet Seminar, which was held last year for the first time and triggered industry-wide debate, was officially renamed “Seminar on Chinese Toilet Revolution 2016” and for the first time joined hands with China National Tourism Administration and the Bill & Melinda Gates Foundation for co-sponsorship. Nearly 30 experts and professional audiences at home and abroad made their presence and exchanged views on the theme of "Technology, Ecology, Culture and Tourism".
Three heavyweight guests, Liu Jinping, Party Member of China National Tourism Administration, Brian Arbogast, Director of Water, Sanitation & Hygiene Program of Bill & Melinda Gates Foundation and Jack Sim, Founder of the World Toilet Organization gave opening addresses. The seminar consisted of “Review of China’s Toilet Revolution Practice, experience and result”, “Soul of Toilet Revolution: Technology revolution and management revolution” and “Be Good on Your Own, and Share with Others: Chinese and foreign friends join hands to promote world toilet revolution”. Main guest speakers including Yang Zhenbo, Director of Water and Sanitation Department of UNICEF China, Sylvain Usher, Executive Director of African Water Association, Chua Hung Meng, Executive Director of World Toilet Organization, Ousseynou Guene, Senior Expert on Sanitary Facility from African Development Bank, Arouna Traore, Director of Water & Sanitary Facility Department, Senegal and Atsushi Kato, Chairman of NPO Japan Toilet Labo discussed warmly around toilet-related topics and made effective results, providing a guide way for the next strategic step of domestic toilet revolution.
In addition, a series of colorful activities such as Beer Festival, the Dragon Boat Festival Day, WeChat Lottery, Xibeihu Live Demonstration, RV Vacation Salon was held during the fair, China International Camping Congress also launched their conference, providing one-stop tourism experience of catering, drinking, playing, enjoying and traveling!
Strong Lineup of Buyer Delegations with All-round Coverage from Media
Organizers made full use of worldwide network coverage of advantaged channels and buyer database to precisely invite end-buyers from 78 countries and regions to attend the Fair for trade and business. Professional buyers include: Ugandan Diplomatic Corps in China, Senegal Diplomatic Corps in China, five provinces of East China and Middle Eastern buyer group, etc. The four-day fair achieved closed deals totaling RMB 3.612 billion Yuan.
National mainstream media and professional media including CCTV, Xinhua News Agency, People’s Daily, Economic Daily, Wenhui Daily, Sino, Tencent and ifeng made news coverage for this grand event. The official Wechat, Weibo and other new media platforms also released official first-hand information, exhibition updates and colorful activities in real time!
Though the efforts of all parties, the 8th China International Tourism Commodities Fair closely followed the purpose of “Promoting Tourism Commodity Innovation and Impelling Tourism Commodity Trade” and built a great platform for connecting supply and demand for global exhibitors and buyers, emerging as the leading trade fair for the tourism commodities and consumptions in Asia, and breaking new ground for trade and business in Yiwu! The next edition will be held in Yiwu in May 2017.
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