China International Tourism Commodities Fair
Smart Travel with Stylish Gadgets The 7th China International Tourism Commodities Fair Rounded Off Successfully

The four-day event of the 7th China International Tourism Commodities Fair (CITCF), rounded off successfully at the Yiwu International Expo Center on May 27, 2015. The organizer committee this year invited the world leading trade fair company - Hannover Milano Fairs China Ltd. as one of the show organizers to join hands with the CITCF, successfully attracting more than 1,200 companies from home and abroad. The overseas exhibitors were from 18 countries and regions including Ethiopia, Australia, Germany, Philippines, Finland, Korea, Czech, Guinea-Bissau, Cameroon, Comoros, South Africa, Switzerland, Senegal, Sudan, Greece, Spain, Singapore and China Taiwan; while domestic exhibitors were from 31 provinces, municipalities and regions as well as the Xinjiang Production and Construction Corps. With the theme of ”Smart Travel with Stylish Gadgets”, the CITCF 2015 gathered innovative, intelligent and traditional tourism products and services from all over the world, covering a total display area of 50,000 sqm. The show fully promoted the new concept of “Internet + Tourism”onsite and debuted the sector of tourist toilet. This year’s show totally accommodated 2,017 international standard booths and welcomed more than 100,000 visits. Overseas buyers from 82 countries and regions including Brazil, Bulgaria, Russia, Colombia, South Korea, Malaysia, the United States, Saudi Arabia, Ukraine, Uzbekistan and India have visited the event and closed deals totaling RMB 3.578 billion yuan.

 

The CITCF has hit new historical records in exhibition scale and exhibit quality under the new organization, new configuration and new theme, and has won recognition and acclaim from most exhibitors. Mr. James Fu, General Manager of Hannover Milano Fairs China Ltd., said the success of the company in taping into the third-tier cities meant that there were tremendous business opportunities in Yiwu, and that the CITCF will have an even brighter prospect in the future.

 

CITCF 2015 was sponsored by China National Tourism Administration and People's Government of Zhejiang Province, and jointly organized by China Tourism Association, Zhejiang Tourism Bureau, Yiwu People’s Government and Hannover Milano Fairs Shanghai Ltd.

 

Multiple highlights sparkling the show

Compared with those of previous years, the percentage of overseas exhibitors has increased conspicuously. The booths and products presented by exhibitors from 18 countries and regions have showcased their exotic features; while international enterprises presenting high-end and tasteful images have attracted numerous buyers. Meanwhile, exhibitors from Chinese provinces and municipalities showed no less glamor. They were more enthusiastic than previous years and occupied more exhibition areas than that of last year. Exhibitors from 31 provinces and municipalities, including Beijing, Shanghai, Jiangsu, Anhui, Sichuan, Jilin, Guangdong, Hubei, Zhejiang and the Xinjiang Production and Construction Corps have attended the show. Breaking the tradition of classifying exhibitors by province, the organizers divided the exhibitors into three major categories, namely the “One Belt One Road” Economic Belt, Beijing-Tianjin-Hebei Economic Circle / Bohai-Rim Economic Circle and the Yangtze Economic Belt. In the era of ubiquitous information, the signs of “Internet+” could be seen everywhere in the Hall C1.

 

On the basis of covering 5 halls and outdoor space of the fairground, the CITCF was basically divided into: Hall A1: camping equipment and facilities (e.g. caravan and bungalow); Hall B1: outdoor products and featured commodities; Hall C1: a pavilion for intelligent tourism and international goods; Hall D1: a pavilion for environmentally-friendly tourist toilets; Hall E1: a place for provinces and cities to showcase their tourism resources; and outdoor exhibition areas: caravan club activities.

 

What worth mentioning was that the this year’s show launched a pavilion for tourist toilets, attracting Beijing Landwasher, Shanghai Huajie, Shanghai Meishen, Fujian Kening, Jilin Lukeben and other Chinese leading eco-friendly facility manufacturers as well as the World Toilet Organization and the World Toilet Association to illustrate the toilet development and innovation, fully promoting the development public tourism services and continuously improving the development and quality of Chinese tourism industry.

 

The marketing director Ms. Ye of Shanghai Huajie, a frontrunner of China’s environmentally-friendly toilet industry, said that they were very glad to attend the CITCF and were satisfied about the number of visitors to the toilet pavilion. Many buyers have expressed their interests in Huajie’s 7 latest mobile toilets. In the meantime, the CITCF Toilet Seminar 2015 has invited Mr. Chua Hung Meng, Director of World Toilet Organization, Ms. Jaya Myler, General Manager of World Toilet Organization, Mr. Byun Kyung-Soo, Director China Office of World Toilet Association, Mr. Yu Mingkuo, President of Taiwan Toilet Association, Mr. Wang Yanqing, Chairman of Livable China Assiciation, and Mr. Xie Huan, Executive Director of China Building Decoration Association Kitchen and Toilet Engineering Committee to the event. Mr. Hou Yajun, Vice President of Landwasher, Mr. Ma Zhiheng, General Manager of Huajie and other prominent business executives gave speeches at the seminar and discussed the future of toilet revolution with nearly 200 guests from tourism bureaus, 5A/4A scenic areas and toilet manufacturers across China.

 

Buyers gathered to lead on-site deals

Apart from on-site exhibition of professional and diversified tourism products and resources, the concurrent 21 events and activities were held during the show including the Shendi Group Presentation, CITCF Toilet Seminar 2015, the Awarding Ceremony of 2015 China Tourism Commodities Competition and China Tourism Commodities Development Seminar, the Intelligent Tourism (New Products Launch), the Chinese Camping Equipment Industry Development Direction Forum, the Intelligent Tourism Product Launch of Chinese Scenic Spots 2015, the Awarding Ceremony of First China Tourist Toilet Design Competition, the Launch Ceremony of Jinhua Bawu Feature Tourism Commodities Design Competition 2015, and the selection of “Top Ten and Top 100” Tourism Product Contest.

 

During the fair, AliExpress, the world-leading B2B e-commerce platform affiliated to Alibaba, launched the 2015 Chinese Buyer Scheme and organized over 5,000 buyers to attend the CITCF and to negotiate business opportunities with all exhibitors. More than 1,600 visitors from Chinese 5A/4A tourist sites visited the toilet hall to negotiate about buying the products. Meanwhile, nearly one hundred Chinese and international mainstream media, TV stations, radio stations, newspapers, on-line media, and new media, including the CCTV, the Xinhua News Agency, the China News Service, the Economic Daily, the People’s Daily, the China Tourism Daily, the Zhenjiang Radio Station, the Zhejiang Daily, the people.cn and the cntour.cn, have given full coverage of this event.

 

With efforts from all walks of society, the CITCF 2015 has established a layout of “small city, big stage”, and will continue to create all-new opportunities for “buying” in Yiwu with the philosophy of “promoting innovations in tourism commodities and encouraging transactions in tourism commodities.” The 7th China International Tourism Commodities Fair was held at the Yiwu International Expo Center on May 24-27, 2015; while the next edition will be held in Yiwu in May 2016. 

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